Keywords are the terms your ideal client is plugging into Google or another search engine when she needs an answer. “Life coach in Alberta” and “business coach for virtual assistants” and “how to upload a book to Kindle” are all examples of keywords.

Knowing the keywords you’d like to be known for is critical for attracting “organic” traffic to your site, but that’s only one part of the equation. You also have to use your keywords strategically.